Congratulations! You've taken the first bold steps. You've empowered yourself with knowledge, and you've navigated your path with purpose. Now, it's time to Optimize—to turn what you've learned into long-term impact for your health, your family, and your community. In other words, to sustain, strengthen, and share what you've gained.

In the last decade, cancer trends have shown alarming increases in certain age groups and populations. According to SEER (Surveillance, Epidemiology, and End Results Program), cancers such as colorectal cancer have been rising in younger adults under age 50, with rates increasing by nearly 15% between 2012 and 2022.¹ At the same time, disparities persist in who gets screened and who doesn't—especially among racial and ethnic minorities, rural populations, and the uninsured.² According to the USPSTF, routine screening alone can reduce mortality by up to 68% for some cancers when caught early.³

This is where awareness becomes action, and action becomes lifelong lasting change.